The special requirements of an online butcher shop

Carne-online.ro is an online food shop selling high-quality meat, cheese and other ingredients to customers all over Romania. Their business model brought a set of challenges that needed a custom solution.

Challenge 1: Measuring exact quantities

After a customer placed an order on Carne-online.ro, the team had to weigh the exact quantity of each product before sending the invoice. We built a custom order management system that lets the team record the exact quantity of every product, so invoices are accurate and customers are happier.

Challenge 2: Handling incoming orders

With a growing customer base, Carne-online.ro needed an efficient way to handle incoming orders and share them across the whole team. The order management system we built simplified fulfilment end to end. Team members can see and process orders quickly, assign them to specific people and follow their progress until they're ready for delivery.

Challenge 3: Special filters and site-wide search

To help customers find what they want quickly, we added special filters and a site-wide search. Customers can filter by category, price and other relevant criteria.

Challenge 4: A built-in recipe book

To give customers ideas for using what they buy, we built a recipe book where customers can add every ingredient to the basket straight from the recipe, in one click.

Challenge 5: Keeping the site fast and available

The site launched with a party for more than 200 guests, including TV and press, with food cooked on the spot by well-known chefs, so the owners expected big traffic peaks. Keeping the site fast and available was critical. It had to handle large volumes of traffic without slowing down.

SEO and Google Merchant integration

We made the site SEO-friendly by optimising its structure, meta tags and content for the relevant keywords. We also built Google Merchant feeds so Carne-online.ro's products are visible on Google Shopping.

In short, Carne-online.ro's business model needed a custom solution. We built an order management system, a price-per-kilo calculator, special filters and site-wide search, and a built-in recipe book to help them serve their customers better. We also made the site SEO-friendly and integrated it with Google Merchant to maximise visibility and sales.